8 examples of types of email marketing that can inspire you – Marketing 4 Ecommerce
Email marketing is a strategy from the world of advertising and marketing in which you communicate with a customer through email, sending promotional messages to a customer list or database.
With this strategy it is possible to achieve different objectives such as attracting new customers, optimizing the relationship with the existing ones, setting up a link between the company and the consumer, increasing the number of sales and creating a communication channel with the customer during the sales process. The first thing you should do is ally with a partner that makes it easier for you to carry out email marketing campaigns, such as sending blue, a tool that seeks to make the world of digital advertising available to everyone by offering cutting-edge tools with new trends.
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8 types of email marketing
Each type of email marketing has a different purpose. It is important to determine what we want to achieve in order to know which one to implement. Here are some examples:
These are automatically sent to new database subscribers to include a welcome message to eCommerce and for being a new customer or potential new customer. In addition, some promotion or discount is usually included in the first purchase.
An ideal example is Penguin Random House, which with its welcome email presents the style and what the Spanish-language publisher has to offer, as well as giving you a brief step-by-step on what to do to find books of interest to you.
He Newsletter any Newsletter Surely he is one of the best known types within email marketing. It is about including news and content that may interest the recipients.
An example is our weekly newsletter where you can find relevant information about the digital world and eCommerce.
This particular type of email seeks to offer the customer products or services that complement another that they have recently purchased.
So that you understand it better, we will show you an example of Renfe , the railway company. Your email says that a ticket was purchased to travel and then you start offering hotels or experiences that take place at the place of the trip.
4. Reactivation of inactive clients
If a client stops interacting with our project, an email can help you regain their interest. They may include offers, promotions or news that will arouse interest in our content, products and services.
Starbucks, the world-renowned coffee company, offers its inactive customers a gift on their birthday, for example. This way they capture their interest, take innovative action, and re-engage a former customer.
5. Personalized messages
Unlike other emails that can be more generic, these are tailored to each client and mention some information of interest such as remembering the products you have in the shopping cart or on your wish list.
6. Special dates
Whether it’s a holiday, birthday, or anniversary, receiving an email on a special date can help you grab your customers’ attention.
The Mac de Manzana store send emails on important dates, such as Black Friday or the Good End in Mexico, to announce their promotions that are consistent with said season of offers.
7. Nurturing prospects
This type of email marketing seeks that potential customers not only receive offers for the products, but information of interest to know the products and the different types that there are.
An example of this is wistia, which created a course with webinars so that its clients had the opportunity to train while promoting a product page.
8. Featured Products
It is then when eCommerce decides to refer to those products most valued by its customers and promote them through an email. They can be accompanied by a limited time discount or place a reminder that it is a best seller.
Pueblo Viejo lists its highest rated products and gives them a discount. In the email, put a short description and an image that attracts attention.
Today there are different ways to use email marketing, one of them is by sending blue , a tool that seeks to make the world of digital advertising available to everyone by offering cutting-edge tools with new trends.
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