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How to get the most out of LinkedIn in your marketing strategy

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LinkedIn is a powerful tool to develop your personal branding and to establish relationships between your company and future business partners.

• LinkedIn users are distributed as follows: 25-34, years old, 62.3%; 18-24 years, 25.4%; 35-54 years, 10.9% and over 55 years, 1.4%.
• LinkedIn is the eighth most used social network in the world, according to Statista (February 2023).
• 40% of LinkedIn users bought products because they were advertised by celebrities or influencers .

LinkedIn is a professional social network that is used to establish contacts between professionals, co-workers, suppliers, clients, collaborators or partners . It is a very useful marketing tool for companies, since it allows you to promote your professional activity, publish your resume, your training, videos, photographs and other relevant content.

To use LinkedIn as a marketing tool , you need to create a business page and a professional profile. The combination of both profiles allows obtaining the greatest benefits for the business. It is important to have a confirmed email address associated with your LinkedIn account in order to use all the features of the platform.

LinkedIn is a very effective customer acquisition tool, as it allows you to contact your network from a personal profile and reach potential customers. In addition, it has more than 150 million active users , which makes it a very interesting platform for advertising and promoting publications.

Among the marketing options offered by LinkedIn are the creation of company pages, the publication of valuable content, the promotion of publications and the creation of corporate groups. It is also possible to run advertising campaigns on LinkedIn , which is very effective for reaching a professional audience or a very specific sector.

To promote a company on LinkedIn , the following steps can be followed:

• Create a personal LinkedIn account and then create a business page.
• Optimize the business page with a clear and attractive description, cover image and relevant links.
• Publish quality and relevant content for the target audience.
• Use LinkedIn tools to promote the Company Page, such as LinkedIn advertising .
• Participate in groups relevant to the company and share content in them.
• Use LinkedIn to network and collaborate with other professionals and companies.
• Keep the company page updated and respond to comments and messages from followers.

How to use LinkedIn on a personal level

LinkedIn is a powerful tool for building your professional brand and connecting with potential employers or clients. Optimizing your LinkedIn profile can help you stand out and increase your visibility on the platform.

Here are some tips for optimizing your LinkedIn profile :

1. Complete your profile – Studies show that you are 40 times more likely to be found and receive opportunities when you have a complete and optimized profile. Be sure to fill out all the important sections of your profile, including your profile photo, headline, summary, experience, education, and skills.
2. Use a professional profile photo – Choose a high-quality profile photo that presents you in a professional manner. Make sure the photo is clear, well lit, and shows your face.
3. Customize your background image – Use a custom background image that reflects your personal brand or professional interests.
4. Write a catchy headline – Your headline should be a short summary of your professional background and expertise. Use keywords relevant to your industry or job search.
5. Create a strong resume – Your resume should be a brief overview of your professional experience, skills, and accomplishments. Use this section to showcase your unique value proposition and highlight your achievements.
6. Highlight your skills – Be sure to list your skills and certifications1. This will help you get discovered by recruiters and potential employers.
7. Edit your profile URL – Customize your profile URL so it’s clean and easy to remember.
8. Expand your network of contacts : connect with people in your industry or job search. You can also join LinkedIn groups to expand your network and connect with like-minded professionals.
9. Share Content – ​​Share relevant articles, blog posts, or other content that showcases your expertise and interests. This will help you establish yourself as a thought leader in your industry.
10. Engage with your network – Engage with your network by commenting on their posts, sharing their content, or sending them personalized messages. This will help you build relationships and stay top of mind with potential employers or clients.

By following these tips, you can optimize your LinkedIn profile and increase your visibility on the platform. Remember to keep your profile updated and interact with your network regularly to build your professional brand .