How to integrate SEO strategies into website design?
A fundamental trick to integrate SEO strategies into website design, according to marketing experts, for your website to position itself properly is to include SEO strategies in its design, but how can we do it? Here we tell you the 7 main ways to achieve it.
Use of keywords
The first way in which we can integrate SEO strategies into the design of a website is to add Keywords in the text of it. For example, if we sell artisan bread, adding words like artisan bakery, artisan peasant bread or artisan bread in Barcelona in the description is one way to do it.
To achieve this it is necessary to carry out a keyword analysis and to achieve this, you must use one of the best keyword research or keyword search tools. In this way you will know which keywords are worth betting on.
Anatomy of a good URL
Another way to integrate SEO strategies with your website is to create URLS that are friendly to the user and the bots of the web positioning algorithms. This is because links that have many characters, for example, tend to be more complex to index.
The ideal is to create URLs that are friendly and simple, for example, instead of having the title, tags, date and number of the blog entry, the ideal is to have only the title in it. The fewer elements and characters you add, the easier it will be to index.
Use of meta description and tags
It is important to take into account that Google robots, for example, do not have the ability to display images, which is why experts recommend using text. This text, which is the description of the image, is known as the meta description.
Learning to write a good meta description is essential, as this will help Google position us better and be able to track our images. In addition, you can add tags and keywords to this description, which will further improve indexing by the Google algorithm.
Responsive Website Design
Studies show that websites that have a friendlier interface, simpler design, and offer a better user experience perform the best. And it is that nowadays nobody wants a website that is slow, complex or difficult to use.
What responsive designs do is be more friendly and easy to use, which translates into a better user experience. In turn, this helps Google to better value your website and therefore position it in better search places.
charging speed
In addition to being responsive, the website must load quickly to provide the best user experience. This is achieved from the design of the page, for this, we recommend you check one of the best free website builders since here you can find simple templates, with responsive design and that also load fast.
The loading speed influences the user experience which, in turn, influences the valuation and positioning of Google. Nobody wants websites that take a long time to load. Ideally, this should only take a few seconds!
Website content
Another factor worth taking into account is the content of the website. First of all, you must assess that the website is of quality and adds value to the user. Nobody wants to see stolen content or pixelated images, differentiate yourself from others by giving something worthwhile.
SEO is essential at this point. The first reason is the inclusion of both keywords and the use of trends in content and information. Second, the optimization of it so that it is of quality, but light, which speeds up the loading speed.
Sitemap Optimization
Also known as a sitemap in English, the sitemap is a visual representation or a list of the pages that make up your website. This map is used to help search engines understand the structure and content of your site which helps improve search engine rankings.
Experts recommend creating an XML sitemap and sharing it with search engines to help them understand the structure and content of your website efficiently. This will help the web to have a better indexing in search engines.
