How to start writing for a personal or professional blog

How to start writing for a personal or professional blog


How to start a blog

If you have been thinking about creating a blog for a long time because you want to work on your personal brand, position yourself on a subject on which you are an expert or simply writing is your passion, I encourage you to take the step!

Although many embark on this adventure as a hobby, over time it usually ends up becoming something more professional. Even to make a living from it.

Regardless of this, in this post you will find the step by step of how to start making a blog from scratch (either WordPress or another CMS), from a strategic point of view.

Wondering how to start a free blog?

Creating a free blog is a recommended option if you take this activity as a hobby. But if what you want is to position your business or brand on the Internet, in the long run it does not pay off, since to do a good SEO you have to have your own domain (among other things).

The content manager par excellence to start a blog is WordPress, although you should know that there are several options to work with this CMS, both for free and by hiring your own custom domain (the best option for professionals).All this will depend on your needs, so I invite you to delve more into the subject of whether you should choose WordPress free or paid .

How to start a personal or professional blog?

Let’s now see the strategic phases that you must go through to write for a blog in order to attract traffic, connect with your audience and gain visibility. To do this, you must pay attention to these two aspects:

  • How to create a content plan to start blogging.
  • How to write a blog in a professional way based on SEO content.

Next, I will explain step by step everything you must do to put together a solid and defined strategic plan. Go for it!

➽ Content plan to start writing a blog

For a blog to work, there must be good content in it, that is of quality, that is oriented to a target audience that is of value, and that is attractive.

Therefore, before you start writing on your blog, you must draw up a content plan, in which you clearly identify the following:

Topics for the editorial calendar

Creating an editorial calendar for your blog will help you to have a complete view of the content you already have (if any), the topics you can write, the type of content, as well as you will be able to see the keywords that you are using to avoid repeat.

Be careful, previously you will have to do a keyword study, but we will see this in the next point.Note: In other words, the editorial calendar will help you plan in the coming weeks, so you can prepare the content in advance.

Content categorization

Another important point is the categorization of the content of a blog , a fundamental attribute to organize the content, help Google understand what the blog is about and improve the user experience.

Categorizing the contents of your blog will make it easier for you to schedule the editorial calendar, as it will inspire you to write new topics.

Resources to design your own calendar

If you have no idea about what tools exist to design an editorial calendar, or how to structure it to properly organize your content, don’t miss: tools to design an editorial calendar.Tip: One tool that I love for this is the SEMrush content platform . It provides a wealth of information on what users are looking for and inspires me to select topics to write for my blog.

➽ How to start blogging professionally

After publishing the first 30-50 posts, you will have time to see the reactions of your audience and to establish your content strategy. That is, you will see that there are topics that you like more and others do not have as much. That, precisely, will help you outline your content plan.

Once your blog is launched and your plan is in place, you should focus on creating content that will keep both Google and users happy.

To do this, we must take into account 3 keys in SEO content:

1 # Defining the tone to write naturally

Find the right tone in your content, aligned with your target audience. For example, if your audience is young, you should use friendly and informal language.

Once you adjust the tone, you must correctly add the keywords in your post for Google to position it. Of course, when you integrate those keywords, do it in the most natural way possible (and not like a robot).Resource: So how do you connect with readers while still thinking about the search engine? We have put together a step-by-step guide on How to write naturally without forgetting Google .

2 # Keywords to position yourself by the themes of your niche

As we have said before, when you create your editorial calendar, it is essential that you include the main keywords in it to define topics strategically. Therefore, it is important to do keyword research.

For this, SEMrush is also my chosen tool, as it allows me to spy on my competition and see what keywords they use, analyze what their content is with the most traffic and get ideas on relevant topics within the sector. Do not get obsessed with SEO, since you have to prioritize naturalness above all else. Neither Google, nor any other search engine, welcomes forcing the inclusion of keywords. Here the most important thing is to offer a good user experience.

3 # Formulas for money with your blog

After creating good content, optimizing it and having built a loyal community through social networks, email marketing or other channels, it is time to think about how to monetize it to even make a living from it (or, at least, generate extra income) .

Some ways to earn money with your blog:

  • Affiliate Marketing.
  • Sponsored posts.
  • Advertise with AdSense.
  • Private advertising.


Starting a blog in WordPress or another CMS, and starting to write on it, requires a lot of dedication, planning and strategy. This will take months, but you should not give up.

It is a long-distance race, that well worked will lead you to get a professional blog, well assembled. So I hope you follow all these steps that I have broken down in this post, which you can also deepen with other content from this blog.


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