Tips for choosing your Email Marketing tool when you are starting out description

  • What initial decision ruins many Email Marketing strategies?
  • How can your Email Marketing tool influence the success of your strategy?
  • What should you know about your tool before starting to do Email Marketing?
How to Leverage Email Marketing for Your Business


A few days ago I received the following message on Twitter from a fellow marketer:
“Hello, Paco. One question: for an entrepreneur who wants to do Email Marketing but can’t invest much upfront, what platform would you recommend? Mailerlite? Mailchimp?
A SendinBlue account was created, but just a few days ago a potential client told me that they switched from Mailchimp to SendinBlue and it was a disaster. Many emails ended up in spam and the recipients didn’t even know about it”.
Do you want to know what I recommended in this case?
What are we going to see in this episode? In this episode of You Have an Email, I am going to tell you what I replied to this colleague and why the Email Marketing strategy of that “client” is destined to fail.
Unfortunately, it is a case that affects the vast majority of entrepreneurs in the digital field who want to do Email Marketing.
It’s a mix of mindset, lack of strategy, and technical issues that ruin a lot of the Email Marketing you get (or even never get) in your inbox.


The good news is that you can take advantage of this to position yourself in the inbox of your potential customers above your competition.
As always, I’ll wait for you on the other side.
Episode Highlights Featured Resources GetResponse
The Community Senders
Would you like to start building and monetizing your subscriber list? Head over to pacovargas.es/empieza and enter my free masterclass Your Minimum Viable Email Marketing.
With this masterclass you will learn:
What to write in your emails.
My PRO strategy to go from subscriber to customer from the first email.
How to make your subscribers open and click your emails.
All this, without spending a euro on advertising, without thousands of subscribers and without knowing technology.
In addition, you will receive a daily tip on Email Marketing. Every day. In your inbox. Ready to implement.
pacovargas.es/empieza
I WANT THE MASTERCLASS What did you think of today’s episode? Do you have any more questions about Email Marketing tools? Do you want to delve into something specific?
Well, you know.
Leave me a comment and I promise to answer everything that comes to mind.
And if you liked this episode and want to continue listening to many more, give me a hand by subscribing! 🙂

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