Marketing is essential for any brand that wants to compete and grow in the market. And in this sense, having the best digital marketing agency has become a key resource for those companies that seek to make the most of the opportunities offered by web 3.0.
According to data from Expansión, in Mexico there are at least 3,900 advertising agencies, 90% of these are companies that have between 1 and 30 workers. Therefore, when there are many options available in the market, choosing an agency that is suitable for your company can be a task that takes time.
In this article we will guide you through seven tips to help you choose the ideal agency for your brand. We’ll show you everything you need to know to make the right decision and take your brand to the next level.
Table of Contents
- Define your marketing goals
- Research the experience and skills of the digital marketing agency
- Check his portfolio
- Look for an agency that offers personalized services
- Value your communication and customer service
- Look for an agency that strengthens your digital marketing skills
- Compare prices and services
- You are close to making good decisions with a strategic ally
Define your marketing goals
It is important to note that marketing objectives vary by brand. However, when your company is clear about its advertising goals, it is easier to find a digital marketing agency that has experience creating strategies and campaigns that help you achieve those goals.
Therefore, your company can ask questions such as: what do you want to achieve? Do you want to increase sales, improve brand visibility or generate more leads?
Before connecting with an agency, your brand should check that its objectives are in line with the message that the company seeks to convey. In addition, it is important that these objectives are SMART, that is: specific, measurable, achievable, relevant and timely.
Research the experience and skills of the digital marketing agency
Be sure to research the digital marketing agency’s track record, review their success stories, read their customer reviews, and check their technical skills. Do they have experience in your niche market? Do they know your industry well? Do they have skills in SEO, social media advertising, email marketing, or other tools that can benefit your brand?
In terms of track record, a good agency should have a proven track record of success in their field and have specific competencies to serve the needs of your business. Given the above, keep in mind that in Mexico 59% of the agencies have 36 months of experience in the industry, according to Expansión.
Likewise, the investigation of their success stories is essential to understand how they have worked in the past and if they can offer creative and personalized solutions for your company.
Check his portfolio
A well-done portfolio is a good sign that the agency can do its job. Go through their portfolio and make sure they have worked on projects similar to yours. Are the results obtained in these previous projects the ones you are looking for for your company?
In addition, by reviewing the agency’s portfolio, you will be able to know if their work style suits the needs of your company.
Look for an agency that offers personalized services
Each brand is unique, so you need an agency that offers services that fit your specific needs. Be sure to look for an agency that offers customized plans and strategies, and not generic solutions for all areas.
Value your communication and customer service
Communication and customer service are fundamental aspects to be able to choose a digital marketing agency. Make sure the agency has a clear communication process and is willing to listen to your needs and concerns.
Your company can start with questions such as: does the agency have a support team available to answer your questions? What is its customer communication policy? Will it assign you an account executive to be your point of contact? major? Remember that good customer service is the difference between a successful digital marketing campaign and one that fails.
Look for an agency that strengthens your digital marketing skills
Digital marketing is a constantly evolving field, which is why you need a digital marketing agency that is aware of the latest trends and technologies. Also, it is important that the agency may be willing to train you and your team on digital marketing and its terms.
Understanding from how SEO works, to how the metrics are interpreted, are key points for you to understand where your company is within the proposed strategy.
To complement, ask if the agency offers training or workshops to educate their clients. Also check if the agency will be willing to share their knowledge and experience with you.
Compare prices and services
Keep in mind that price is not always an indicator of quality, so you must evaluate that quality through the service you will receive. What services will the agency offer for the price you pay? How personalized are your services? Do they offer guarantees in case you are not satisfied with their work?
It is important that you take the time to compare the prices and services of various agencies before making a decision. This way, you can ensure that you are getting the best value for your money and that the ad agency you choose will be tailored to your specific needs.
And although the final cost of your marketing investment will depend on the agency’s portfolio and experience, figures from MarketingdigitalTV estimate that the rates for digital marketing packages offered by marketing agencies in Mexico range between 2,500 and 20,000 Mexican pesos.
You are close to making good decisions with a strategic ally
Remember that the right choice of a marketing agency can make a big difference in the way your company is positioned online while increasing your chances of recognition in your field. So take your time, do your research, and make sure you choose an agency that can help you achieve your goals. To illuminate your choice, don’t hesitate to use these seven keys to finding the right digital agency for you . Remember that, with a good agency at your side, you will be on your way to increasing the visibility of your brand, generating more leads and improving your sales.
