Email has positioned itself as one of the most important and powerful tools we currently have to manage practically any type of situation, both personally and professionally.
From making a commercial proposal by email to developing an ambitious email marketing campaign to increase the sales of a product or simply obtain greater brand visibility, with email the options are almost endless, but the important thing is to be able to get the most out of this tool is to make appropriate use of it, depending on the proposed objectives.
Keys to get the most out of email marketing
Email marketing, as we discussed earlier, is one of the most powerful online marketing strategies. A strategy that, correctly managed, can translate into multiple benefits. The best? It is an option available to all profiles , and although it is widely used by consolidated brands, it is the best ally for new entrepreneurs who do not have a large budget for the marketing area.
Of course, for an email marketing campaign to be successful, it is extremely important to follow some basic and essential tips , such as the ones we share below:
Segmentation
Segmentation is the basis of any marketing strategy, and email marketing is no exception. In this sense, it is important to segment both the target audience and the database based on the objectives.
The more you know your target audience, the more chances there are to connect with their needs and concerns. These are key aspects for the development of a successful campaign. That is why the segmentation process must go far beyond establishing an age range or a geographical sector, it is also important to know what they like, what their hobbies are, level of studies, whether or not they have a pet, gastronomic tastes. And it is that, even the smallest detail counts to make a good segmentation.
Email has positioned itself as one of the most important and powerful tools we currently have to manage practically any type of situation, both personally and professionally.
From making a commercial proposal by email to developing an ambitious email marketing campaign to increase the sales of a product or simply obtain greater brand visibility, with email the options are almost endless, but the important thing is to be able to get the most out of this tool is to make appropriate use of it, depending on the proposed objectives.
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Keys to get the most out of email marketing
Email marketing, as we discussed earlier, is one of the most powerful online marketing strategies. A strategy that, correctly managed, can translate into multiple benefits. The best? It is an option available to all profiles , and although it is widely used by consolidated brands, it is the best ally for new entrepreneurs who do not have a large budget for the marketing area.
Of course, for an email marketing campaign to be successful, it is extremely important to follow some basic and essential tips , such as the ones we share below:
Segmentation
Segmentation is the basis of any marketing strategy, and email marketing is no exception. In this sense, it is important to segment both the target audience and the database based on the objectives.
The more you know your target audience, the more chances there are to connect with their needs and concerns. These are key aspects for the development of a successful campaign. That is why the segmentation process must go far beyond establishing an age range or a geographical sector, it is also important to know what they like, what their hobbies are, level of studies, whether or not they have a pet, gastronomic tastes. And it is that, even the smallest detail counts to make a good segmentation.
campaign goal
After the segmentation and before the creation of the emails, it is extremely important to clearly define the objective of the campaign. In this sense, it is important to remember that email marketing is extremely flexible , so it adjusts perfectly to any type of objective, whether it is promoting a specific product, increasing follow-up on social networks, participating in a small study of market, increase web traffic or simply increase sales.
The definition of the objective is key to directing efforts to create a message according to it because the structure of the message, tone and images must be coherent to generate a greater impact.
Creation of creative emails
Creativity is the best weapon we have to capture the attention of those who will receive the message. That is why a lot of emphasis must be placed, not only on the message to be transmitted, but also on the way to do it. Making creative and persuasive copy is key to increasing the chances that the user will take the action we want.
For the above, it is important to offer something interesting to the reader, an answer, a solution to what they are looking for or create a problem to later offer a solution. It is important that the tone of the message is respectful and, at the same time, friendly, as if it were two friends talking. Additionally, it is important to incorporate call-to-action phrases , in addition to good quality images or videos.
Use of appropriate platform
All the previous steps are useless if the appropriate shipping platform is not used . And it is that, one of the most common mistakes that many entrepreneurs tend to make is to use traditional email platforms that are used personally, which translates into many limitations, both in the number of shipments and also reduces the chances that the mail arrives in the inbox. On the contrary, the chances of it ending up in spam are very high. Today, we have fantastic options for specialized email marketing platforms that even have basic options at no cost and that are still considerably superior to the traditional ones Why use a specialized platform? Because it allows the sending of thousands of emails daily, it has very simple contact import systems, templates that make it easier for us to
the creation of the mail and, as an additional advantage, it allows us to evaluate the results, essential to make the changes that we consider convenient.
Why use email marketing?
Email marketing is a strategy that is widely used by big brands because it generates many benefits and the level of investment is considerably low. In fact, it is a strategy that should always be present , regardless of other online and traditional marketing options.
Using email marketing is extremely convenient because it is one of the strategies with the best relationship between investment and results. On the other hand, it is a very easy option to execute and provides magnificent results, as long as some basic steps are followed, such as those mentioned above.
Additionally, it is a strategy that perfectly fits any type of objective, from doing a small market study to boosting web traffic or increasing sales of a certain product. There are no limits to the strategy , as long as it is executed properly and through the correct means.
Email marketing is also one of the most used means to generate and strengthen that relationship of loyalty and trust towards a certain brand . Hence, it should always be present in any type of online marketing campaign.
Without a doubt, email marketing is the best ally we have to boost our brand . It is the ally of entrepreneurs who have just started their economic activity, an essential to connect more personally with our target audience and achieve the goals set in each of the stages that our brand is in.
