NOÁTICA Computer Programmers offers an email integrated into the CRM to improve productivity
The technological sector experiences advances and improvements every day that simplify and optimize the functions of computer systems in companies.
NOÁTICA Programadores Informáticos , a company of computer programmers, is a clear example of this, offering innovative technological solutions for companies and SMEs. One of these solutions is email integrated into the CRM or ERP, a management system that improves efficiency in the treatment of customer information and in communication with them.
What are the common problems in business email systems
Mr. Ángel González, director of NOÁTICA, comments on the most common problems in relation to email management and CRM in companies. The email system is a vital communication tool for any company, however, operational and legal problems are often experienced due to the lack of integration with other information management systems. One of the most common problems is the lack of information about customers . With a non-personalized CRM, companies cannot collect detailed information about customers, such as their purchase history, preferences, and needs. This makes it difficult to personalize the customer experience and reduces the effectiveness of marketing strategies .Another problem that a non-customized CRM poses is a lack of flexibility. Each company has its own specific needs and requirements when it comes to customer relationship management.
A generic CRM cannot effectively meet these needs and can be difficult to customize to the needs of a particular business . A third problem is the loss of sales opportunities. Companies that use a non-personalized CRM cannot offer a unique and personalized experience to their customers. This can lead to lost sales opportunities, as customers may feel that the company is not committed to their satisfaction.
Finally, continues D. Ángel, the lack of integration of email with the ERP or CRM can generate loss of time and business opportunities . Searching for emails among multiple user inboxes becomes manual and tedious, leading to errors and delays in customer service . Likewise, an agent who does not have access to an email account will not be able to verify information, affecting the quality of customer service.
Why custom CRMs are the key to business success?
A custom CRM is a business tool that is tailored to the specific needs of a business and its customers. It allows companies to collect important data about customers, such as their purchasing history, preferences, and needs, and use it to improve the customer experience and increase sales . In contrast, a generic non-customized CRM can cause a number of problems, such as a lack of valuable customer information and an inability to effectively meet their needs.
Integrated email to optimize processes, time and costs
NOÁTICA Programadores Informáticos offers a solution to this with email integrated into business management systems through the development of its team of programmers. These types of custom solutions allow you to centralize all the mail that is received in the company in a central read-only repository for easy search and auditing. The service offered is completely personalized , which improves efficiency and productivity and reduces costs and time. The goal of this is to prevent workers from wasting time consulting multiple platforms.
The main focus of this solution is to enable the management of all work in a single software , which helps to simplify and speed up the information management process and increase the effectiveness of employees. The integration of the system in the specific platforms of the clients is done through the code or API, and the computer programmers of NOÁTICA Programadores Informáticos are able to carry out this integration in the majority of the ERP and CRM systems.
Finally, D. Ángel emphasizes that a personalized CRM can help companies retain customers and increase sales. By offering a unique and personalized experience to customers, companies can improve customer satisfaction and retain their existing customers. Additionally, a personalized experience can also attract new customers and increase sales.
