The irruption of ChatGPT or DALL-E is causing a lot of buzz, but they are not the only generative AI tools that are reaching the creative industry.
The applications of artificial intelligence (AI) do not stop surprising us. The latest discovery has been generative AI, which is causing such a stir that it has even caused various personalities in the scientific and technological field to raise the need to temporarily suspend the advancement of AI to rethink how its development should be.
Meanwhile, new generative AI tools are revolutionizing the creative industry , allowing designers, artists, and writers to explore new ways to create high-quality content while spending less time and effort.
“Generative AI is transforming the way we are able to create digital content of any format. It is a technology that is increasingly used in industries such as marketing, cinema, advertising or graphic design ”, explains Pascual Parada, Academic and Innovation Director of IEBS Digital School.
“It is essential that profiles such as creatives and designers, among many others, update their knowledge and skills to work with these AI tools, as it will allow them to increase their productivity and creativity to incredible levels,” he adds.
Thus, IEBS has made a selection of the 10 generative AI tools that are having the most impact in this sector.
ChatGPT. It is based on the GPT-3.5 natural language model developed by OpenAI. It is capable of generating coherent and convincing responses from user questions and comments . It uses natural language processing (NLP) technology and machine learning to analyze and understand the context and tone of conversations, making it very useful in areas like customer service , education, and marketing .
StyleGAN2. This tool has been developed by NVIDIA. It allows you to generate high quality and high resolution images, using deep learning techniques and neural networks to create realistic and detailed images with a wide variety of styles and customizable features. Its ability to generate realistic and unique images allows images to be created in minutes, offering new possibilities in areas such as film , advertising and fashion.
CanvaMagicWrite . Offering the ability to generate persuasive and creative copy , IEBS notes that Canva has revolutionized the industry by allowing designers and content creators to create compelling titles, subheadings, and descriptions for their projects easily and without spending extensive writing time. In addition, it offers various customizable options to adapt to the needs of users and improve the quality of its content.
Also read : ChatGPT will boost spending on chatbots in the retail sector
DALL-E. It is another of the tools developed by OpenAI. In this case, it uses deep learning techniques to generate unique and creative images from text descriptions . Its main applications are in advertising, graphic design and fashion , as it allows designers and artists to create content visually immediately and without the need for advanced graphic design skills.
Aug X Labs . This platform has been created by Mad Street Den. It allows users to create augmented reality (AR) content quickly and easily. Create personalized AR experiences, such as visual effects, animations and interactive games, using image recognition technology and integration with social networks such as Instagram and Snapchat.
SlidesAI. This tool allows you to generate slideshows autonomously and in a few minutes. Users only have to provide information in the form of text and the platform takes care of automatically designing the slides with the corresponding format, images and graphics.
Copy.ai . This platform gives users the ability to create ad copy, emails, social media posts, and other marketing and advertising content in minutes, using a wide variety of templates and customization options.
DeepDub.ai. It is a very useful tool to automatically synchronize and dub the voice of an announcer to any language or dialect , maintaining the original style, intonation and emotion. In this way, users can easily create high-quality dubbing for movies, TV series, YouTube videos, and other video content in no time.
Jasper.ai. This platform automatically generates text summaries , identifying the most relevant points of the original content . IEBS says it is revolutionizing the creative industry by allowing writers, journalists and other professionals who work with text to focus on more important and creative tasks, delegating to it the task of summarizing and highlighting key points.
Runway ML. It is an AI tool that allows designers and artists to use machine learning algorithms to create works of art and interactive experiences. Thanks to it, users can create illustrations, animations, 3D models, visual effects, etc.
